Brand Identity Design

MORE THAN 40 YEARS EBRACING VIETNAMESE FEET
WITH OUR MADE-WITH-LOVE & HIGH-QUALITY PRODUCTS

Biti's has flawlessly fulfilled its mission of walking alongside Vietnamese generations. Now, driven by global ambitions, the brand demands a massive leap forward. To step onto the international stage, Biti's can no longer linger in the comfort zone of its heritage. The brand must prove its mettle through action, language, and an entirely new visual identity: more dynamic, more contemporary, yet holding fast to its proud core.

TIẾP BƯỚC BẢN SẮC

ECHOING THE ESSENCE

Beyond a historical witness, Biti's is the emblem of family bonds bridging generations. Built upon the nurturing foundation of our predecessors, the brand empowers the youth, carrying Vietnamese dreams and pride to reach international heights.

Stepping away from the cliché of cultural restoration, "identity" is redefined within the youth themselves: Preserving the core spirit through a completely new visual. The project captures the vibrant energy of a generation with a global mindset. A modern, dynamic, and adaptive Biti's – where heritage is not a boundary, but a launchpad to conquer the world.