BRAND IDENTITY DESIGN
Biti's Việt Nam
More than just a footwear brand; it is the companion of Vietnamese feet that dare to go far. The concept 'Stepping Forward with Identity' moves beyond stereotyping traditional cultural motifs. Instead, we focus on the vibrant energy of the youth: A generation that carries the Vietnamese essence but operates with a global mindset. This rebranding introduces a Biti's that is modern, dynamic, and adaptive - where heritage is not a boundary, but the fuel to conquer the world stage.
ILLUSTRATION
Various Artwork
Illustration is more than just aesthetics; it is the process of translating abstract ideas into an emotional visual language. Here, every stroke and color block carries its own storytelling mission. From whimsical concept art sketches to detailed commercial illustrations, I focus on creating unique Visual Touchpoints that make brands and content come alive, relatable, and memorable in the minds of the audience.
PRINTING DESIGN
Axis Magazine
In a volatile market economy, AXIS emerges as a solid anchor of knowledge and strategic thinking. Inspired by the XYZ coordinate system, AXIS's design embodies a 360-degree expansion spirit – a convergence point where logic, data, and human insight meet to solve macro challenges.
Our design language adheres to the principles: Rational – Sharp – Pioneering. We do not merely describe economics dryly; we construct a powerful visual space where every page serves as a mind map guiding the future.
SOCIAL MEDIA DESIGN
Various Artwork
In the era of short attention spans, Social Media design is a battle won in the first 3 seconds. This portfolio showcases a diverse collection of works across various industries, demonstrating high Adaptability to distinct Brand Voices.
From luxurious minimalism to dynamic, trend-catching styles, my goal remains consistent: Creating Scroll-stopping visuals that ensure aesthetics while optimizing communication messages and conversion rates.